FREQUENTLY ASKED QUESTIONS
Please read this section for answers to most frequently asked questions
How many people will see my Ad?
It depends
on where the truck is traveling ad where the ad is
on the truck. Generally speaking the number of
impressions per day in the Fayetteville market for
a truck lettered on all three of a average 66,000
impressions per day. To see a breakdown specific to
your business, see this link.
How many times a day will my ad display?
We
guarantee that your advertisement won't be lost in
a jungle of other ads. Unlike some other types of
billboard trucks that carry up to 3 ads per side,
"the gorilla" carries a maximum of 3 per side,
allowing your ad a much more frequent repetition.
On a average day your
advertisement will display over 1,400
times. That is three to four
times as often as a scrolling type truck.
Do you just drive around all day?
That is the
last thing we do. We target high traffic areas of
town during the busiest times of the day. Your
message will be run on pre-determined routes at
specific times that ensure maximum exposure making
it seem like your ad is everywhere all the time.
When will my ad be on the road?
We run 3
shifts.
• Morning commute: 6:15 a.m. — 9:00 a.m.
• Lunch: 11:30 am — 2:00 p.m.
• Evening commute: 4:00 p.m. — 6:30 p.m.
6:15 am! Why do I want to run my ad that early? The reason we do it this way is that an independent study showed that 49% of commuters in Fayetteville are on the road between 6:00 a.m. and 8:00 a.m.. If we did not start until 8:00 or 8:30 your ad would be missed by those who can best afford your product, those that are working. Guerilla marketing is all about getting the maximum return for your investment, by choosing the hours and routes that we do, you will receive the most response for the least investment.
• Morning commute: 6:15 a.m. — 9:00 a.m.
• Lunch: 11:30 am — 2:00 p.m.
• Evening commute: 4:00 p.m. — 6:30 p.m.
6:15 am! Why do I want to run my ad that early? The reason we do it this way is that an independent study showed that 49% of commuters in Fayetteville are on the road between 6:00 a.m. and 8:00 a.m.. If we did not start until 8:00 or 8:30 your ad would be missed by those who can best afford your product, those that are working. Guerilla marketing is all about getting the maximum return for your investment, by choosing the hours and routes that we do, you will receive the most response for the least investment.
How can I verify the coverage?
Accountability is
essential. We strongly feel that all advertising
should be client track able. To do this we
use LIVE
GPS TRACKING. You will be given a
link and password to track your ad LIVE on the
internet at all times. You will also receive
independent reports and CPM (cost per thousand
impression) estimates. You will have access to maps
of where, when and how fast your ad was traveling
every day. This benefit does not cost anything and
is provided by a neutral third party service.
How much does it cost?
Ad space
on "the gorilla" truck ranges from $15 to $50 per
side per day. Pricing is based on length of mobile
ad campaign, positioning on truck, as well as
number of ads. To have an email quote sent to
you fill out this
form.
You will receive a custom quote in 48 hour or
less.
How do the prices compare to other media rates?
Mobile
billboards will beat the pants of off any other
media options when comparing cost per thousand
(CPM) impressions. For more details see this
link.
How does it compare to other Mobile Billboard trucks?
Our prices
may be slightly higher than a scrolling style
billboard truck due to the fact that there are less
ads on the truck. Although a scrolling style truck
may seem like a better deal, when you consider all
aspects of your ad "the gorilla" is the clear
choice for guerilla marketers. Why? "The gorilla"
has over 90 sq. feet of space on each side vs. only
45 sq. feet on a scrolling truck, "the gorilla"
truck flips ads in about 1/2 of a second vs. 3
seconds for a scrolling truck, that is 6 times
faster! Most important of all on this truck your ad
will not only be twice as large, but it will
display three to four times more often!
Why is the truck black?
We
intentionally chose black after much research. A
really bright color truck might seem like it would
get more attention, and it will, but people have a
tendency to remember the bright truck and not the
advertisement that is displayed on it. Our truck is
designed to keep the attention focused where it
should be…on your message.
Will my advertising be illuminated at night?
Yes,
although it is not internally illuminated like a
scrolling truck. Lighting at night one area where
we have to admit the scrolling style truck really
looks fantastic.
How soon can my advertising be on the road?
That
depends on space availability. The production
process takes 5 to 20 days. If space is available
we will have your ad on the road as soon as
possible. In the event that there is no space
currently available, new ads will be produced and
run in the order they were placed.
What about artwork?
We have a
full service art department. We can take your idea,
rough sketch etc. and turn it into a eye catching
ad. Up to two hours of artwork is included in first
time setup. Additional artwork is available at $75
per hour. We do NOT do free drawings nor do we do
artwork on spec. We would be glad to go over your
project with you and give you an estimate on
whatever artwork you need. If you have a ad agency
or you own art department, you will need to provide
a digital file to meet these specifications.
Do I need to have graphics for my advertisement?
This type
of advertising is most effective with a simple easy
to read offer or combination of offer and graphic.
Graphics are good, if they are relevant, but they
should not overtake the message. Studies show that
for optimal retention, billboard ads should be 6
words or less and should be able to be easily read
in 6 seconds or less. If there are too many
different offers in one ad, none of them will be
remembered. Imagine for instance someone tossed you
a golf ball, you could catch it easily. If someone
tossed two, you might be able to do it, any more
than that and in all likelihood you will miss them
all. The same is true for advertising.
Can my ad be reused in the future?
Yes. We
will store your ad for 2 years or more, you may
re-run any time in the future with no additional
setup charges.
Do you do vehicle wraps?
Why won't you accept religious, political, or tobacco ads?
Honestly, I
just don't want to. Please do not ask as I will not
make exceptions.
How long has you been in business?
The
principals have been installing vinyl graphics
since 1980. In 1992 we incorporated Image Graphics
Inc.. We are proud to be celebrating our
26th
year in
the vehicle graphics business. Over the years we
have had many requests for large format truckside
advertising. In August of 2006 we decided to
start a new division of Image Graphics Inc.,
called GorillaMobileBillboards.com We took the
step of becoming a licensed affiliate of
TruckADs® at that time, as
well as purchasing a truck to use for mobile
advertising. In May of 2007 a decision was
made to move to a tri-vision style truck.
What are the terms?
Production
fees are due at time of order. Balance due on the
first day of your campaign. We gladly accept
MasterCard, Visa, American Express, and company
checks. As a matter of fact, we even accept Cash
with two forms of ID :)
If your question was not answered above, please call or email us and we will get right back to you.
Image Graphics Inc. is a licensed
Affiliate of TruckAds®
Visit truckads.com to learn more about the network.